Summer sales 2027
Summer sales helmet, intercom and visor deals: genuine drops only
Covers UK retailers' summer sales. From Thursday, 1 July 2027 to Thursday, 15 July 2027 we’ll list the helmet, intercom and visor deals that are genuinely cheaper than usual, checked against our own daily price history. We’ll also flag “discounts” on prices that went up beforehand, so you know which to trust.
Photo: Envato Elements
Key dates
- Deals listed from
- Thursday, 1 July 2027
- Last day
- Thursday, 15 July 2027
Get the daily summer sales email
One short email each morning of the event with genuine deals that are new or cheaper than in our last email. On days with nothing new, we don’t send anything.
Watching one product? Set a price alert on any helmet, intercom or visor page and we’ll email you when it drops, whenever that is.
How we judge a deal
- Our own prices only. We check every retailer’s price once a day from their product feeds and keep the lowest in-stock price for each product. We never use retailers’ “was” prices.
- A genuine deal is at least 10% below the product’s usual price: the median (middle value) of our daily prices over the previous 30 days. We need at least 14 days of prices to say.
- Prices raised before the summer sales. We compare the median price in the fortnight before 1 Jul (17 to 30 June 2027) with the median from 60 to 30 days before (2 to 31 May 2027). If it went up by 5% or more, a “discount” may only undo the rise, so we never call it a deal: it goes under “Discounted, but check”.
- Cheaper earlier. If it was cheaper at any point in the previous 90 days, we say when and how much.
- Not enough history? We say so rather than guess.
- Price only. A deal says nothing about safety or fit. Helmets show their SHARP stars as published; the price never changes a rating.
- No retailer or brand can pay to be listed here or to change where it appears.